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Overview

This course uses the classic approach to marketing management strategies but is entirely focused on how this is achieved in the airline industry. The approach is of a practical nature. The course studies airline market research, marketing strategy development, product development, pricing strategies and revenue management, distribution and promotion strategies. The course encourages and emphasises current airline marketing behaviour as examples of the theory. Passenger and freight marketing are included.
Study Level

Undergraduate

Offering Terms

Term 1

Campus

Kensington

Delivery Mode

Fully on-site

Indicative contact hours

5

Course Outline

To access course outline, please visit:

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

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