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The marketing and distribution of goods and services operates within a comprehensive regulatory framework. This course examines that framework. Topics include restrictive trade practices implications of distribution with special reference to collusive activity, exclusive dealing, resale price maintenance and abuse of market power; consumer protection and fair trading implications of sales promotion with particular reference to misleading or deceptive conduct and other unfair practices; advertising self regulation; product liability; protection of intellectual property; franchising, licensing and character merchandising.


UNSW Business School

Study Level


Offering Terms

Term 1, Term 3



Delivery Mode

Partially online

Indicative contact hours


Conditions for Enrolment

Prerequisite:LEGT1710 or TABL1710 or 12 UOC offered by the UNSW Business School.

Course Outline

To access course outline, please visit:


Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

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