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Strategic Marketing Management is a capstone course that ‘pulls together’ what has been learned in earlier marketing courses and introduces marketing decision making and planning frameworks in the global environment: exploring strategy options; opportunity analysis; strategy setting and implementation. It also provides an opportunity to engage in a business simulation and to apply previous knowledge through case studies and projects. There is assumed knowledge in marketing prior to taking this course and it is therefore strongly recommended that you do not enrol in this course until you have successfully completed at minimum of 30 UOC of Marketing coursework.


UNSW Business School

Study Level


Offering Terms

Term 2, Term 3



Indicative contact hours


Conditions for Enrolment

Prerequisite: MARK1012 AND (MARK2051 OR MARK2151) AND MARK2052

Course Outline

To access course outline, please visit:


Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

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