Strategic Marketing Management is a capstone course that ‘pulls together’ what has been learned in earlier marketing courses and introduces marketing decision making and planning frameworks in the global environment: exploring strategy options; opportunity analysis; strategy setting and implementation. It also provides an opportunity to engage in a business simulation and to apply previous knowledge through case studies and projects. There is assumed knowledge in marketing prior to taking this course and it is therefore strongly recommended that you do not enrol in this course until you have successfully completed at minimum of 30 UOC of Marketing coursework.
Please note that the University reserves the right to vary student fees in line with relevant legislation. This fee information is provided as a guide and more specific information about fees, including fee policy, can be found on the fee website.
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Where a Commonwealth Supported Students fee is displayed, it does not guarantee such places are available.