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Overview

This course explores the central role of communication in contemporary politics from both an academic and practitioner perspective. As you develop a critical understanding of language, image and emotion in political communication, you also will learn how to strategically frame issues through values, how to use polling and other research, and how to write speeches, messages and advertisements to change minds and win votes. Grounded in an ethical and a critical understanding of the role of public relations and advertising in the political process, you will also be introduced to the roles performed by media and communications professionals in politics, government and advocacy. Via active learning in practice-based tutorials and detailed case studies, you will gain a critical understanding of the role of communications in contemporary politics and build a foundation of skills in researching, planning and executing political communications.

Study Level

Undergraduate

Delivery Mode

Fully on-site

Indicative contact hours

4

Conditions for Enrolment

Prerequisite: 24 units of credit at level 1 including MDIA1002 or MDIA1003

Course Outline

To access course outline, please visit:

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

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