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This course will explore relevant theories and practices of brand communications and cultures from an interdisciplinary perspective informed by media and communications, cultural studies, and business studies. You will develop a practical and critical understanding of the increasing importance of and approaches to brand building in social, cultural, political and economic contexts in contemporary societies. The course will also cover key themes and debates about the relationship between branding and consumer culture, intellectual property, the changing media environment, and the global economy.

Study Level


Offering Terms

Term 1



Delivery Mode

Fully on-site

Indicative contact hours


Conditions for Enrolment

Prerequisite: 66 units of credit overall including MDIA2005 or MDIA2006 or MDIA2012

Course Outline

To access course outline, please visit:


Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

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