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This program structure applies to students commencing prior to 2019.

If you are commencing from 2019 please refer to program 3453 Media (PR and Advertising)

The Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with foundational and applied skills, knowledge and capabilities in public relations and advertising. The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The BMedia (PR&A) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising, and access to free electives that provide a more general education.

Level 1 focuses on contextual knowledge of communication industries, Level 2 introduces communication theory, and Level 3 of the program deepens your knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication. You are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity.

The UNSW BMedia (PR&A) aims to develop your understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide you with knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising. You will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise. The program will offer you the opportunity to reflect critically upon how your vocational skills operate within and are mediated by political, economic, mediatised and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined. The program also aims to help you develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.



Study Level


Typical duration

3 Years

Delivery Mode


Intake Period

Term 1, Term 3

Academic Calendar

3+ Calendar

Minimum Units of Credit


Award type

Bachelors Pass


Bachelor of Media - BMedia



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Program Structure

Students must complete 144 UOC as a standalone program.

  1. Media Core (12 UOC)
  2. PR & Advertising Core (48 UOC)
  3. Prescribed Media Electives (24 UOC)
  4. Prescribed PR & Advertising Elective (12 UOC)
  5. Breadth component (48 UOC) as follows:
  • 24 UOC Home minor
  • 12 UOC Free Electives
  • 12 UOC General Education


  • 24-36 UOC External minor
  • 12 UOC Arts & Social Sciences Prescribed Electives
  • 0-12 UOC Free Electives


  • 12 UOC Arts and Social Sciences Prescribed Electives
  • 24 UOC Free Electives
  • 12 UOC General Education

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Optional minors

Optional minors description.

You may substitute the Prescribed Arts and Social Sciences Electives and/or Free Electives for an optional minor from the list of UNSW BA approved home or external minors.

If you are completing an External Minor you will complete 24-36 UOC in the minor and by doing so also meet the 12 UOC General Education requirement of the single program.

Prescribed PR and Advertising Electives

Prescribed PR and Advertising Electives description.

You must take 12 UOC of the following courses.

Maturity Requirements

You must complete at least 24 UOC before enrolling in any Level 2 courses.

You must complete at least 66 UOC before enrolling in any Level 3 courses.

Sample Programs

To access sample program(s), please visit:

Progression Requirements


University Medal

Award of Pass with Distinction

Program Fees

At UNSW fees are generally charged at course level and therefore dependent upon individual enrolment and other factors such as student's residency status. For generic information on fees and additional expenses of UNSW programs, click on one of the following:

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

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