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This program structure applies to students commencing in 2019. If you commenced prior to 2019 please consult the Handbook for the year in which you started.

The UNSW Bachelor of Media (Public Relations and Advertising) aims to equip you with professional skills suitable for taking up roles in contemporary Australian and international public relations and advertising contexts. During the program, you will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise. The program offers opportunities to reflect critically upon how vocational skills operate within, and are mediated by, political, economic, mediatised and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Skills in modes of professional communication including informative, persuasive, political, creative, promotional, digital, and interpersonal discourse are developed. The program also aims to help you develop an in-depth understanding of how to engage ethically with publics, audiences and communities; engage creatively with communication concepts and production technology; and engage professionally with organisational practices. When you graduate you will have expertise in a range of communication skills, but more importantly, will be able to contribute to, evaluate and intervene in, emerging practices; and, thus, be able to take leading roles in rapidly changing media industries.

The UNSW BMedia (PR&A) can be completed full-time in Single mode (normally 3 years), in Dual mode (the equivalent of two years full-time study) or part-time. It has a depth component and a breadth component. If you are enrolled in Single mode you do both the depth and breadth component while in Dual mode you only complete the depth component.



Study Level


Typical duration

3 Years

Delivery Mode


Intake Period

Term 1, Term 3

Academic Calendar

3+ Calendar

Minimum Units of Credit


Award type

Bachelors Pass


Bachelor of Media - BMedia

UAC Code




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Program Structure

Students must complete 144 UOC as a standalone program.

Depth Component:

  1. 60 UOC of PR and Advertising core and prescribed electives
  2. 36 UOC of Media Studies prescribed electives

Breadth Component:

  1. An optional home minor of 24 UOC (four courses)
  2. 12 UOC of Free Electives (two courses)
  3. 12 UOC of General Education (two courses)


  1. An optional external minor of 24-36 UOC (four to six courses) selected from the list of UNSW BA approved external minors*
  2. 12-24 UOC of Free Electives (four courses) including at least 12 UOC taken within the Faculty of Arts and Social Sciences.

*An external minor satisfies the 12 UOC of General Education required in the single program.


  1. 12 UOC of Arts and Social Sciences Prescribed Electives (two courses)
  2. 24 UOC of Free Electives (four courses)
  3. 12 UOC of General Education (two courses)

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Optional Minors

Optional Minors description.

You may substitute the Prescribed Arts and Social Sciences Electives and/or Free Electives for an optional minor from the list of UNSW BA approved home or external minors.

If you complete an External Minor you will complete 24-36 UOC in the minor and by doing so also meet the 12 UOC General Education requirement of the single program.

Maturity Requirements

You must have completed 24 UOC before taking any Level 2 courses.

You must have completed 66 UOC before taking any Level 3 courses.

Academic Writing & English Enhancement Courses

ARTS2050 Academic Writing for the Humanities (6 UOC) and HUMS1005 Personalised English Language Enhancement (6 UOC) are recommended. These courses can be counted as Arts and Social Sciences Prescribed Electives or Free Electives.

Sample Programs

To access sample program(s), please visit:

Progression Requirements


University Medal

Award of Pass with Distinction

Program Fees

At UNSW fees are generally charged at course level and therefore dependent upon individual enrolment and other factors such as student's residency status. For generic information on fees and additional expenses of UNSW programs, click on one of the following:

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

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