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Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.

The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.

Graduates find careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. General management training programs are also a popular option. Graduates find their skills are in heavy demand across both public and private sectors, nationally and internationally. Professional accreditation has been given to graduates of our programs by the Market Research Society of Australia. Also, there are affiliations with professional organisations such as the Advertising Federation of Australia, the Australian Marketing Institute, The Radio Marketing Bureau, and the Australian Customer Service Association.
Study Level


Minimum Units of Credit


Specialisation Type


Specialisation Structure

Students must complete 30 UOC.

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Additional Information


Honours level study is available for Marketing students.

Students interested in studying at Honours Level should refer to the relevant Honours stream record for entry requirements.

Further Information

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for pre-2019 program requirements.

Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

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