UNSW Handbook Course - IP Strategy and Management

IP Strategy and Management - LAWS8148


	Faculty: Faculty of Law
	School: Faculty of Law
	Course Outline: See below
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 2
	Enrolment Requirements:
	Prerequisite: Academic Program must be either 9200, 9210, 5740, 9230, 5265, 9231 or 5231
	CSS Contribution Charge:Band 3 (more info)
	Tuition Fee:See Tuition Fee Schedule
	Further Information: See Class Timetable

Description

This course considers legal, strategic and management issues involved in the use of intellectual property particularly in real world commercial settings. With an emphasis on case studies the course will be of particular interest to both lawyers and non-lawyers whose work requires a detailed understanding of the legal and practical issues relating to IP strategy and management.

LLM Specialisation

Innovation Law

Recommended Prior Knowledge

This course assumes a working knowledge of intellectual property based on study at undergraduate level or through completion of the postgraduate course LAWS8017 Intellectual Property Law. You will be expected to have an overview of intellectual property law and/or to have read a recent IP textbook such as Davison et al, Australian Intellectual Property Law (Cambridge University Press, 2008) or Stewart et al, Intellectual Property in Australia (4th ed) (LexisNexis, 2010) and IP casebook such as Bowrey et al, Australian Intellectual Property: Commentary, Law and Practice (Oxford University Press, 2010).

Graduate Diploma of Applied Intellectual Property students are expected to have a working knowledge of intellectual property based on study of the postgraduate course LAWS8046 Intellectual Property Law and Innovation.

Course Objectives

A candidate who has successfully completed this course should:

have a good understanding of the key core ingredients and variables that affect an IP management program
have a framework from which to develop IP management programs
have a good understanding of IP valuation methods
have a good understanding of the development of a number of strategies to apply in the use and enforcement of IP rights worldwide
have a good understanding of the different types of patent searches and their strategic use

Main Topics

Introduction and fundamentals
Presenting the case for IP management - CSIRO Case Study
Key core ingredients
IT industry case study
Fosters, a trade mark case study
IP valuation and accounting for IP
Patent searching and strategic patent analysis
Life sciences case study
Worldwide strategies in IP

Assessment

Class participation		20%
Research Essay	(3000 words)	30%
Case Study essay	(6000 words)	50%

Course Texts

Prescribed
Refer to the course outline which will be provided by the lecturer at the beginning of the relevant semester.

Recommended
Refer to the course outline which will be provided by the lecturer at the beginning of the relevant semester.

Resources

Refer to the course outline which will be provided by the lecturer at the beginning of the relevant semester.