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Use this search only if you have an exact code for a Program, Plan, or Course, e.g. 3400, ACCTA13502, ACCT1501 or ACCT*.
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Media (PR and Advertising) - 3434

Program Summary

   
   
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Typical Duration: 3 Years
 
 
Typical UOC Per Semester: 24
 
 
Min UOC Per Semester: 6
 
 
Max UOC Per Semester: 24
 
 
Min UOC For Award: 144
 
 
Award(s):
 
 
Bachelor of Media (Major)
 
 
Bachelor of Media (Minor)
 
  

Program Description

The Bachelor of Media in Public Relations and Advertising offers students theoretical and applied knowledge and skills in public relations and advertising. The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The BMedia (PR and Advertising) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising, an Arts minor and a selection of courses that provide a more general education.

The first level focuses on contextual knowledge of communication industries, the second level introduces communication theory, and the third level of the program deepens students’ knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in promotional, persuasive and political discourse. Students are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity.

A fourth (Honours) year is an option for selected students.

Program Objectives and Learning Outcomes

The aim of the program is to develop students’ understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide students knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising.

Students will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise. The program will offer students the opportunity to reflect critically upon how their vocational skills operate within and are mediated by political, economic, mediatized and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined. The program also aims to develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.

Career opportunities

The program offers students the opportunity to develop skills and knowledge that are relevant for professional work related to public relations, advertising, corporate or organizational communication, public affairs, non-profit and community organisations and media. Students will gain professional communication knowledge and skills to successfully work in corporate, public sector, political and nonprofit organisations.

Program Structure

The basic requirements are a total of 144 units of credits (UOC), including:
  • 36 UOC Media core
  • 48 UOC Public Relations and Advertising, and
  • 36 UOC Arts Minor (see below).
  • 12 UOC of Electives
  • 12 UOC of General Education (Gen Ed) electives to be taken outside the Faculty of Arts and Social Sciences.
Students intending to proceed to honours should complete the pre-honours course (ARTS3990 Bachelor of Arts Pre-Honours) in place of an elective.

Level 1

A student must complete at least 30 UOC of Level 1 courses before enrolling in Level 2 courses and no more than 60 UOC in total of Level 1 courses, excluding their General Education electives.

Core courses - Media
Core Courses - Public Relations and Advertising
Level 1 Public Relations and Advertising Elective Courses

Level 2

Core courses - Media
Core Courses - Public Relations and Advertising
Level 2 Public Relations and Advertising Elective Courses

Level 3

Core Courses - Media
Core Courses - Public Relations and Advertising
 
Level 1 Public Relations and Advertising Electives

Courses offered by the Faculty of Arts and Social Sciences:
Courses offered by Faculties other than Arts and Social Sciences:
 
Level 2 / Level 3 Public Relations and Advertising Electives

Courses offered by the Faculty of Arts and Social Sciences:
Courses offered by Faculties other than Arts and Social Sciences:
 
Arts Minors

Student must complete an approved sequence (36 units of credit) in one of the following areas of study:
(Nura Gili - Indigenous Programs)
(College Of Fine Arts)
(Australian School of Business)
(Faculty of Science)
(Australian School of Business)
(Australian School of Business)
(only available for students who commenced in 2009)
(Faculty of Science)
 
 * denotes minors offered by Faculties other than Arts and Social Sciences.
 





Important note:
Students are restricted to a maximum of 60 UOC from courses outside the Faculty of Arts and Social Sciences.
This includes:
  • Minors offered by Faculties other than Arts and Social Sciences

  • Public Relations and Advertising Electives offered by Faculties other than Arts and Social Sciences

  • Other Electives offered by Faculties other than Arts and Social Sciences



  • Sample Program

    Bachelor of Media (Public Relations and Advertising) - Sample Program (Example Only)
     
    Below is a guide to help you enrol in your program. To be full-time students must enrol in 24 uoc each semester.
     
    Level 1
    Semester 1 (S1)
    ARTS1090 Media, Culture & Everyday Life
    (6 uoc)
    MDIA1002 Media Industry Contexts
    (6 uoc)
    Elective
    (6 uoc)
    Level 1 Arts Minor
    (6 uoc)
    Semester 2 (S2)
    ARTS1091 Media, Society, Politics
    (6 uoc)
    MDIA1003 Public Relations Practices
    (6 uoc)
    PR & Advertising Elective
    (6 uoc)
    Level 1 Arts Minor
    (6 uoc)
     
    Level 2
    Semester 1 (S1)
    ARTS2090 Publics and Publishing
    (6 uoc)
    MDIA2XXX Persuasive, Political and Promotional Communication*
    (6 uoc)
    PR & Advertising Elective
    (6 uoc)
    Level 2 Arts Minor
    (6 uoc)
    Semester 2 (S2)
    ARTS2091 Mobile Cultures
    OR
    ARTS2092 Global Media
    (6 uoc)
    MDIA2005 Advertising: The Creative Dimensions
    (6 uoc)
    Gen Ed
    (6 uoc)
    Level 2 Arts Minor
    (6 uoc)
    *Course will be available in 2012
     
    Level 3
    Semester 1 (S1)
    ARTS3091 Advanced Media Issues
    (6 uoc)
    MDIA3000 Public Relations Discourse and Change
    (6 uoc)
    Gen Ed
    (6 uoc)
    Level 3 Arts Minor
    (6 uoc)
    Semester 2 (S2)
    MDIA3005 Social Innovation and Engagement
    (6 uoc)
    MDIA3003 Portfolio Project / Internship
    (6 uoc)
    Elective
    (6 uoc)
    Level 3 Arts Minor
    (6 uoc)
     
    How do I choose my Elective and General Education Courses?
     
    There are three different types of electives that you must complete to fulfil the requirements of your degree. The sample program above gives you an indication of when you have room to complete these electives. Over the course of your program you must ensure that you complete:
    12 uoc of Public Relations and Advertising Electives: two 6uoc courses from the Public Relations and Advertising electives list above.
    12 uoc of Electives: two 6uoc courses from the Public Relations and Advertising electives list OR any other two 6uoc courses from inside or outside the Faculty of Arts and Social Sciences (subject to meeting any course prerequisites).
    12 uoc of General Education courses: these are courses selected from courses outside the Faculty of Arts and Social Sciences. You could choose two 6 uoc courses from the Public Relations and Advertising electives list that are outside the Faculty of Arts and Social Sciences. For a full list of General Education courses please click here.
    Note: The General Education requirements are met if an Arts minor not offered by the Faculty is undertaken (for example, Economics).
     


    Academic Rules

    To complete the requirements for the award of the degree of Bachelor of Media in Public Relations and Advertising a student must adhere to the program rules below and complete 144UOC to graduate.

    Program rules:
    • Complete a 36UOC Media core, a 48UOC Public relations and Advertising specialisation, and a 36UOC Arts minor.
    • As a general Education requirement, 12UOC of electives are to be taken outside the Faculty of arts and Social Sciences.
    • A student must complete at least 30UOC of level one courses and no more than 60UOC in total of level one courses excluding their General Education electives.
    • Complete a minimum of 84UOC from courses convened by the Faculty of Arts and Social Sciences.
    Entry to the Honours program is subject to resources and the Head of School's approval. It requires a pass degree (144UoC) with at least a 70% average in the upper levels of the Media Core.

    Fees

    For information regarding fees for UNSW programs, please refer to the following website:  https://my.unsw.edu.au/student/fees/FeesMainPage.html

    Important Information

    The Academic Rules for the Faculty of Arts and Social Sciences Undergraduate programs and the online enrolment facility provide students with a wide range of course choices. The online enrolment facility checks that students meet the enrolment requirements for individual courses but not that a course complies with Program Rules. Students are responsible for ensuring they are enrolling in accordance with the Academic Rules outlined above. Students should not assume that because they have enrolled in a course online that the course is automatically credited to their degree program.

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    © The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.